Your Quality North leader in sales and service for more than 22 years!

Welcome to Williams Chevrolet Honda Kia.
Locally owned and operated, we are a community-focused car dealership, dedicated to providing quality products and services at the best value while delivering complete customer satisfaction. We serve all of Northern Michigan, including the Upper Peninsula.

You Win at Williams -- More Choices. Best Value.
Established in Traverse City since 1990, we're Northern Michigan's largest volume dealer of new and used vehicles -- that means you get more choices at the best prices. We work with a variety of lenders, guaranteeing "financing that fits" to help every customer get into a new or used vehicle. We also offer certified service and parts centers, a state-of-the art Body Shop and Fast Lube & Touchless Carwash.

Call Williams Auto Group at 888-495-8032, or come visit us in person. We're conveniently located at 2600 US 31 South, in Traverse City and we look forward to assisting you with all of your automotive needs.