Williams Traverse City
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At Williams Traverse City, we are committed to providing you with the best experience when searching for your new or used vehicle. We carry the brands you love along with stress-free buying options and exceptional service. Shop our vehicles today! View All New Vehicles View All Used Vehicles
Our Reviews
In early April I traded my 2005 honda in and purchased a 2020 Subaru Outback. My sales lady Victoria was very polite and helped with any questions my friend and i had about the Subaru. Victoria called me the following day and asked again if we had any questions regarding our purchased which I appreciated very much. when the time comes to purchase another vehicle I will go to Williams Honda first. John
We were in search of a new family vehicle and had never considered a KIA in the past. From solid ratings and a neighbor who recently had a good experience at the Williams dealership, I stopped in a cold and snowy Saturday morning. Rob was great to work with. He helped get several models cleaned off from the ongoing snow storm to test drive and check out the options. At the same time, Rick and his team checked out my existing vehicle for a turn in option. Skylar provided different finance options along with extended coverage packages. It was low ... Read More DealerRater - Feb 15, 2026
It was wonderful working with the folks at Williams Chevrolet in Traverse City! I was able to get exactly the vehicle I wanted and they made it easy!
Drew did a great job of coordinating an oil change, tire rotation, and cabin air filter replacement. He kept me informed throughout the process.
Always a great experience working with Jen (Service Advisor). Jen was able to get my truck in quickly
Quick oil change at low special price. Adjusted my owner installed oil fill tube without charge. Tabitha did a great job getting it all done snappy!
Every one was so friendly the minute I walked in the dealership. I was met at the door and greeted by a friendly staff. My salesman, David was knowledgeable about the cars he was showing. David and the staff answered all my questions.
When I pulled into the service area Drew was there , he had the forms ready for my signature, explained approximately how long it would take. When service was competed he explained all the check points performed on the car. all in all very satisfied.
Drew is service was very helpful and explained everything well. Would recommend Williams service for quality service.
Everyone made me feel welcome and comfortable. No pressure or fast talking. I felt I could take my time and consider all the options my sales consultant gave me.
In early April I traded my 2005 honda in and purchased a 2020 Subaru Outback. My sales lady Victoria was very polite and helped with any questions my friend and i had about the Subaru. Victoria called me the following day and asked again if we had any questions regarding our purchased which I appreciated very much. when the time comes to purchase another vehicle I will go to Williams Honda first. John
We were in search of a new family vehicle and had never considered a KIA in the past. From solid ratings and a neighbor who recently had a good experience at the Williams dealership, I stopped in a cold and snowy Saturday morning. Rob was great to work with. He helped get several models cleaned off from the ongoing snow storm to test drive and check out the options. At the same time, Rick and his team checked out my existing vehicle for a turn in option. Skylar provided different finance options along with extended coverage packages. It was low ... Read More DealerRater - Feb 15, 2026
It was wonderful working with the folks at Williams Chevrolet in Traverse City! I was able to get exactly the vehicle I wanted and they made it easy!
Drew did a great job of coordinating an oil change, tire rotation, and cabin air filter replacement. He kept me informed throughout the process.
Always a great experience working with Jen (Service Advisor). Jen was able to get my truck in quickly
Quick oil change at low special price. Adjusted my owner installed oil fill tube without charge. Tabitha did a great job getting it all done snappy!
Every one was so friendly the minute I walked in the dealership. I was met at the door and greeted by a friendly staff. My salesman, David was knowledgeable about the cars he was showing. David and the staff answered all my questions.
When I pulled into the service area Drew was there , he had the forms ready for my signature, explained approximately how long it would take. When service was competed he explained all the check points performed on the car. all in all very satisfied.
Drew is service was very helpful and explained everything well. Would recommend Williams service for quality service.
Everyone made me feel welcome and comfortable. No pressure or fast talking. I felt I could take my time and consider all the options my sales consultant gave me.
In early April I traded my 2005 honda in and purchased a 2020 Subaru Outback. My sales lady Victoria was very polite and helped with any questions my friend and i had about the Subaru. Victoria called me the following day and asked again if we had any questions regarding our purchased which I appreciated very much. when the time comes to purchase another vehicle I will go to Williams Honda first. John
We were in search of a new family vehicle and had never considered a KIA in the past. From solid ratings and a neighbor who recently had a good experience at the Williams dealership, I stopped in a cold and snowy Saturday morning. Rob was great to work with. He helped get several models cleaned off from the ongoing snow storm to test drive and check out the options. At the same time, Rick and his team checked out my existing vehicle for a turn in option. Skylar provided different finance options along with extended coverage packages. It was low ... Read More DealerRater - Feb 15, 2026
It was wonderful working with the folks at Williams Chevrolet in Traverse City! I was able to get exactly the vehicle I wanted and they made it easy!
Drew did a great job of coordinating an oil change, tire rotation, and cabin air filter replacement. He kept me informed throughout the process.
Always a great experience working with Jen (Service Advisor). Jen was able to get my truck in quickly
Quick oil change at low special price. Adjusted my owner installed oil fill tube without charge. Tabitha did a great job getting it all done snappy!
Every one was so friendly the minute I walked in the dealership. I was met at the door and greeted by a friendly staff. My salesman, David was knowledgeable about the cars he was showing. David and the staff answered all my questions.
When I pulled into the service area Drew was there , he had the forms ready for my signature, explained approximately how long it would take. When service was competed he explained all the check points performed on the car. all in all very satisfied.
Drew is service was very helpful and explained everything well. Would recommend Williams service for quality service.
Everyone made me feel welcome and comfortable. No pressure or fast talking. I felt I could take my time and consider all the options my sales consultant gave me.
In early April I traded my 2005 honda in and purchased a 2020 Subaru Outback. My sales lady Victoria was very polite and helped with any questions my friend and i had about the Subaru. Victoria called me the following day and asked again if we had any questions regarding our purchased which I appreciated very much. when the time comes to purchase another vehicle I will go to Williams Honda first. John
We were in search of a new family vehicle and had never considered a KIA in the past. From solid ratings and a neighbor who recently had a good experience at the Williams dealership, I stopped in a cold and snowy Saturday morning. Rob was great to work with. He helped get several models cleaned off from the ongoing snow storm to test drive and check out the options. At the same time, Rick and his team checked out my existing vehicle for a turn in option. Skylar provided different finance options along with extended coverage packages. It was low ... Read More DealerRater - Feb 15, 2026
It was wonderful working with the folks at Williams Chevrolet in Traverse City! I was able to get exactly the vehicle I wanted and they made it easy!
Drew did a great job of coordinating an oil change, tire rotation, and cabin air filter replacement. He kept me informed throughout the process.
Always a great experience working with Jen (Service Advisor). Jen was able to get my truck in quickly
Quick oil change at low special price. Adjusted my owner installed oil fill tube without charge. Tabitha did a great job getting it all done snappy!
Every one was so friendly the minute I walked in the dealership. I was met at the door and greeted by a friendly staff. My salesman, David was knowledgeable about the cars he was showing. David and the staff answered all my questions.
When I pulled into the service area Drew was there , he had the forms ready for my signature, explained approximately how long it would take. When service was competed he explained all the check points performed on the car. all in all very satisfied.
Drew is service was very helpful and explained everything well. Would recommend Williams service for quality service.
Everyone made me feel welcome and comfortable. No pressure or fast talking. I felt I could take my time and consider all the options my sales consultant gave me.
Welcome to Williams Traverse City
Thank you for making your way to Williams Traverse City! At our dealerships, you’ll find a solid selection of new cars, trucks, and SUVs for sale, as well as a carefully inspected lineup of pre-owned vehicles. We also have well-connected finance centers run by qualified teams of finance experts, who can help you get the right loan or lease in a quick, easy, and transparent manner.
Our commitment to our customers continues well beyond the date of purchase. We also have a professional team of service technicians on hand with the skills and equipment to handle all manner of maintenance and repairs, as well as a full stock of authentic parts.
We look forward to serving you! Contact one of our dealerships and get started today.
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